With $2 Million From Andreessen And Others, YC's Amiato Launches To Bring Big Data A/B Testing With SQL To All

Sometimes it takes a bit more time to get something right -- especially when it's technically challenging. That's why Amiato, a Palo Alto, California-based startup, labeled itself as one of the "off the record" Demo Day companies when it graduated last spring from the Winter 2012 class of Y Combinator. But today Amiato, which was previously known as Nou Data, is coming out of the shadows with a product that seems like it could be well worth the wait. Amiato has built a tool that lets companies, websites, and apps perform comprehensive A/B test analysis on their products at big data scale. What's especially compelling is that from end to end, Amiato can be used by relatively non-technical product managers, requiring no assistance from engineers or IT administrators to make the most of the tool -- all that's necessary is a knowledge of SQL, which many PMs have, or the ability to work a translation tool that speaks SQL.

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